AVOW, the mobile OEM on-device user acquisition company, has been appointed by Xiaomi MiAds as its official core agency of user growth and customer success solutions in India.
This partnership empowers app developers and brands looking to use mobile OEM advertisement to achieve incremental growth by making inroads into Xiaomi's userbase through AVOW.
Furthermore, this cooperation adds India as the fourth key region represented by AVOW, which also includes EMEA, SEA, and LATAM.
AVOW will operate as one of the main point of contact, managing a 360- degree execution of mobile advertising campaigns on Xiaomi's Ad Platform - from launching apps on GetApps marketplace, and booking dynamic preload campaigns to, media buying and campaign optimisation.
MiAds is Xiaomi’s global advertising platform, which is one of the core services of Xiaomi’s international internet business. MiAds covers 100+ markets worldwide, is supported in 70 languages, and offers reach to 420 million+ quality monthly active users worldwide excluding mainland China, as per the company.
"We are thrilled to be named the core agency again for Xiaomi. Building on our success in EMEA, SEA, and LATAM, our key partnership with Xiaomi MiAds extends to India. Strengthening our alliances will allow us to offer more exclusive opportunities for mobile marketers to access Xiaomi's strong presence in the country. India is a dynamic market, and we are committed to helping marketers with greater access to the untapped user audience and eventually make mobile OEM advertising a default part of every marketers' marketing mix," said Ashwin Shekhar, Co-founder and CRO of AVOW.
Bono Wu, Head of Channel Partnership and Direct Sales of EU and LATAM, International Internet Business Department, Xiaomi, said, "We are glad to have AVOW onboard as our core agency in India. AVOW's exceptional work in the Indian market and beyond has led us to continue our fruitful partnership. The combination of Xiaomi’s system-level empowerment to MiAds on MIUI and AVOW's deep expertise will be truly beneficial to our mutual clients.”