Web3 wallet app OKX has launched a new global brand campaign titled "The System Needs a Rewrite".
The campaign aims to challenge the status quo and advocates for a new paradigm led by Web3 self-managed technology to replace existing centralised systems.
The campaign aims to grow OKX's existing base of Web3 entrants and its growing Web3 ecosystem, including the OKX Wallet, its decentralised exchange (DEX), NFT Marketplace, Web3 Earn and more.
The campaign has been produced in collaboration with BBDO New York, OKX's creative agency of record, and is being distributed globally via digital, print and out-of-home formats.
Haider Rafique, Chief Marketing Officer of OKX, said, "There are two camps of thoughts. One side suggests we update existing systems to create a better world. The other believes we need a system re-write. Our new campaign is a nod to those who believe we need to re-write the system into Web3. We envision a world where we all have more control, mobility and various ways to trade our assets. A world where software allows us to be our own bank, to be interoperable and to trade without any intermediaries. We are here to contribute to building this future. This campaign is the preamble to the first-of-its-kind Web3 products we'll release this year."
"Rewrite the System" follows last year's "What is OKX" global campaign, which introduced the new OKX brand to global audiences alongside Manchester City FC manager Pep Guardiola, Formula 1 driver Daniel Ricciardo and Olympic medallist Scotty James.