Vantage, the multi-asset brokerage firm, has launched its digital branding campaign to highlight its portfolio catered to meet new-age traders' demands.
Titled #tradesmarter, the campaign aims to build awareness amongst its existing target audience on the ease of trading using Vantage’s specialised application.
Through the campaign, the company is also looking at expanding its customer base by tapping into the market of millennials and Gen Z, who are always in search of reliable trading service providers.
The campaign is live on the social media platforms of Vantage on Facebook, Instagram, YouTube and LinkedIn.
Marc Despallieres, Chief Strategy and Trading Officer at Vantage, said, “Keeping in view the current economic outlook, it has become imperative for people to explore additional roadways for trading. More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels. At Vantage, we hope to help you ‘tradesmarter’.”
Vantage aims to help its users gain an edge through its mobile application. The app allows traders to trade through derivatives on multiple financial assets such as stocks, bonds, ETFs and commodities on the global markets.
The app also offers practical features such as analytics tools, live pricing and free educational materials to help traders of all levels navigate the complex world of trading.