UserTesting, the experience research and insights player, and Symplicit, a part of HCL Tech and a strategic design and digital transformation consultancy in the APAC region, have announced a partnership to deliver CX solutions to businesses across the region.
As part of the partnership, Symplicit has become a certified solutions partner, enabling them to provide UserTesting's suite of CX solutions, including on-demand human insights and feedback, user research, and usability testing, to clients across the APAC region.
This partnership will allow businesses to gain an understanding of their customers and deliver customer experiences that drive business growth.
Today's evolving digital economy calls for ongoing optimisation of the customer experience to maintain digital agility.
Successful digital transformations require organisations to deeply understand their customers—what they think, how they feel, and experience first-hand how they do things, and why. Through understanding human behaviour, organisations can design better outcomes and experiences for people, prospects and society.
“Partnering with Symplicit allows us to expand our reach in the APAC region and help businesses deliver exceptional customer experiences,” said GB Kumar, Vice-President of Asia Pacific at UserTesting. “Symplicit's deep understanding of the APAC market and expertise in digital transformation and experience design make them an ideal partner for us. We look forward to working together to help businesses in the region achieve their CX goals."
"We are excited to partner with UserTesting to bring their industry-leading CX solutions to our clients," said Gerard Murphy, National Executive GM of Symplicit. "At Symplicit, we are committed to helping our clients deliver exceptional customer experiences that drive growth and this partnership will enable us to do that more effectively."
Together, UserTesting and Symplicit will help more businesses in the APAC region build human-centered products and experiences that drive better business outcomes.