Timex Group has acquired a decade-old Just Watches, a Mumbai headquartered watch retail brand.
With the vision of continuously enhancing the consumer shopping experience by being available where consumer shops and serving them a meaningful range of brands to choose from, this acquisition will provide a single-stop shop for their consumers for all their watch needs, said Timex Group in a statement.
Currently, Timex Group operates through 5000 + offline trade stores and key online portals.
170 years old company, Timex has a strong collection to offer like Marlin, Waterbury, Q & Fria. Timex Group also has a very strong licensed brand portfolio that caters to a very wide array of consumer needs like Guess, GC, Versace, Nautica, Adidas Originals, Furla, Ted Baker, etc.
With this deal, Timex India will be taking over all the physical stores of Just Watches and their e-commerce portal – Justwatches.com.
The company said, “Through this acquisition, Timex shall be able to establish a deeper direct consumer connect and support them in their online purchase journey as Justwatches.com shall be offering to their consumer base all the brands from the Group including Timex. This move further provides an added edge to Timex India’s retail plans as it provides the loyal consumers of the brand with a plethora of options to select their desired choice of timepiece appealing to their styles.”
Deepak Chhabra, Managing Director, Timex India, stated, “We are elated to announce our acquisition of Just Watches - this is in line with our future growth plans and hence brings a perfect synergy between the coming together of the two brands. We are confident that the acquisition will provide a wider choice of timepieces to our consumers. Through this business move, at Timex, we are geared up to increase our consumer base countrywide. At Timex, we are focused on becoming a household name that is loved by generations across – from the millennials to the Gen Zs.”
Timex India recently also sponsored IPL defending Champions, The Gujarat Titans team, in its aim to reach out to a wider consumer base.