Times Network has announced the launch of ET Now, Mirror Now, Times Now Navbharat and Times Now World in the US in partnership with Sling TV, an OTT player.
With a collection of brands in its portfolio across news and entertainment, the Network has expanded its portfolio in the territory with four news channels in addition to Times Now and Zoom, which are currently available on the platform.
Now available on Sling, ET Now focuses on matters that affect India’s inclusive development and empowers the discerning Indian diasporic viewers to take part in India’s growth story; Mirror Now represents the voice and issues of every thinking urban Indian; Times Now Navbharat brings a holistic reportage on national and political news in Hindi language and Times Now World follows the same ethos of the legacy brand, Times Now, in delivering sharp, incisive, credible and fearless news coverage.
Jagdish Mulchandani, COO and Executive President, Times Network, said, “We are thrilled to expand our content portfolio in the US by launching our best-in-class news brands through our strategic partnership with Sling TV. Presenting a holistic reportage on global, national, local, financial and business news content, ET Now, Mirror Now, Times Now Navbharat and Times Now World will serve as an enriching addition to the discerning viewers seeking superior news coverage. I am confident that with our latest offerings, we will continue to build resonance with our global viewers, keeping them informed and entertained.”
“We're excited to announce the addition of four additional leading news channels: ET Now, Mirror Now, Times Now Navbharat HD, and Times Now World HD," said Liz Riemersma, Vice-President of Strategy, Business Development and International, Sling TV. "Our partnership with the Times Network underlines our position as the #1 distributor of Indian TV networks in the US and highlights our continued commitment to providing South Asian customers a strong connection to news and events from India."
Times Now World, ET Now, Mirror Now and Times Now Navbharat are now available through Sling’s Hindi Pack. Additionally, Mirror Now and Times Now Navbharat are also available for free on Sling Freestream. The new channels are available to Dish customers through the Hindi Mega and Hindi Premium packages.