Vogue Eyewear is celebrating its 50th anniversary this year, and to mark this special occasion it has unveiled its new campaign featuring actor and its India brand face - Taapsee Pannu.
With the key message ‘We’re Superstars!’ the campaign reaffirms that every individual is a Superstar in their own right. The campaign aims to reinforce the brand’s ethos of self-belief, self-trust and self-confidence.
The film’s original sound-track is by singer and songwriter Kavya Trehan.
Pannu dons a curated collection from Vogue Eyewear that has been released for the anniversary occasion in the campaign.
Pannu said, “A big congratulations to Vogue Eyewear on the 50-year milestone. It has been an absolute honor for me to be associated with a brand that has always stood up for originality and inclusivity. Marching proudly into yet another year of a fabulous relationship, I am delighted to be a part of this marquee brand moment. Representing the true thoughts and feelings of the audience, the new campaign encourages to believe in yourselves and be proud of your originality. I honestly believe that we are all Superstars in our lives; So come, join me and #LetsVogue like Superstars together.”
“As we step into a momentous year celebrating Vogue Eyewear’s anniversary, this special campaign augments the core values of the brand and the key moment. Not only we are celebrating our association with our Superstar Taapsee Pannu for a successful third term but also our consumers who are at the heart of this campaign, playing the lead role in their everyday lives like superstars themselves,” said Gunjan Saigal, Brand Group Head - Luxury, Premium and Fast Fashion.
Gotham Creative is the creative agency behind the campaign. The campaign film has been directed by Jessica Sadana. It will be launched across channels such as social, digital, OOH and print, for audiences across the country.
Adrijaa Sanyal, Executive Creative Director at Gotham Creative, said, “Every year, we strive to create a campaign that will inspire our consumers to embrace their sense of style with Vogue Eyewear. This year, while we celebrate the brand’s 50th anniversary, we wanted to extend this sense of celebration towards our consumers, celebrating them as the “superstars” who make it possible for the brand to be where it is – in its grand golden jubilee!”