Swiss Beauty, the makeup brand, has onboarded actor Taapsee Pannu as its brand ambassador.
With Pannu's influence and the brand's makeup, they aim to redefine standards and help people make better makeup choices.
Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Taapsee has a huge set of audience that matches the brand’s consumer group.
With her fan following, Pannu's association with Swiss Beauty is expected to strengthen the brand's dominance and open new avenues.
Amit and Mohit Goyal, Directors of Swiss Beauty, stated, "Taapsee's independent personality perfectly aligns with Swiss Beauty's inclusive makeup line, which aims to be every makeup lover's go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
Saahil Nayar, CEO, Swiss Beauty, said, “We are delighted to have Taapsee Pannu as our Brand Ambassador, as she perfectly embodies our brand's spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
Pannu said, "Brands that matter are brands that have a story to tell. Swiss Beauty is all of it and more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I've always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices and voices that speak to the youth and almost everyone! Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook.”