Stating BARC data, Disney Star Network said that Star Sports had 2.53 crore new viewers tuning in to watch Week 4 of IPL 2023 (All BARC Data for the live broadcast of the first 38 matches).
This takes the tally of total live viewership to 43.4 crore after 38 games, which is the second highest in IPL history.
Maharashtra, Karnataka, Tamil Nadu, Madhya Pradesh, and Uttar Pradesh have contributed to half the addition of new viewers, shared the broadcaster.
The broadcaster also witnessed a growth of more than 27% in TVR, for the first 38 games, compared to the last edition.
The Hindi Speaking Markets (HSM) have recorded the highest viewership in IPL history with 29.1 crore fans tuning in for the first 38 matches, stated Star Sports.
Disney Star is now gearing up for the 'Rivalry Week', from May 6-12, 2023, through a host of initiatives across live coverage, programming, and fan engagement. The week will witness the greatest IPL rivalries, teams from the North taking on teams from the South and ‘Frenemies’ facing off against each other and promises to be one of the most exciting weeks of IPL.
Experts in the Star Sports studio will also be seen squaring off against each other in ‘Rivalry Games’ while ‘Cheeky Singles’ hosted by Tanmay Bhat and his gang of comedians will have a unique take on rivalries. Initiatives during live coverage include ‘Rivalry Hotseat’ and ‘Rivals Down Memory Lane’ which involve Star Sports experts sharing some of the most intense and engaging moments from the rivalries.