The new logo celebrates its transition to becoming one of the few market leaders in its category. The new symbol demarcates the change and represents the company's current stability and ability to fulfil customer expectations.
SquareFoot's new brand identity has a more modern and dynamic take on the existing identity. The new logo showcases the company in a stable, established, and contemporary space that fulfils customer expectations with impressionable products. The monotone trademark serves as a symbol of clarity and simplicity, amidst the complexities of the world.
The departure from two common words to one word with an uppercase 'S' and 'F' makes a transition from a common phrase to a stronger brand name visually.
Gaurav Saraf, Jt MD, SquareFoot, said, "With the new brand identity, our goal is to strengthen the brand and make a visual impact in the digital and physical worlds, where a new era will dawn for our company. The new logo allows relief from clutter, feels open and accessible, and showcases the iconic colour legacy that revitalises the brand, making it relevant to the contemporary audience."
Abhishek Saraf, Jt MD, SquareFoot, said, "SquareFoot as a company has matured, and it is only befitting that the brand image matures with it, hence the change. ‘Simplicity inspires deeper trust’ is strongly believed by the brand. The logo communicates that the company is ready for a deeper and more mature relationship with its customers. This transformation is an important step in our business strategy and matches the evolution we have embarked upon so far as a company."