Sociowash, the integrated advertising agency, has secured the digital mandate for Anko India, the household brand from Australia that has recently launched in the country.
Anko India aims to bring its home and living products to customers nationwide, catering to their diverse needs and preferences.
Currently, an initial selection of Anko products is live on Amazon under categories such as home, kitchen, furniture, decor, and more.
The agency, headquartered in Delhi, bagged the account in a multi-agency pitch and will be responsible for diverse marketing duties.
According to the mandate, the agency will handle the creative strategies, influencer marketing, media planning and execution, social media promotions, work on big-ticket campaign ideation, ORM etc.
The agency will also work towards uplifting the brand’s position across social media platforms, along with managing analytics and reporting.
Raghav Bagai, Co-Founder of Sociowash, said, “We are very excited to work with Anko India. We look forward to providing them with complete solutions and creating on-the-fly content, designs, and creatives that resonate with their target audience. With our team's expertise, we will guide and create expected awareness about Anko India, which will help the brand. Being a well-known brand in Australia and standing for its on-trend designs, great quality, and affordable pricing will delight Indian consumers.”