Samsung India has rolled out a new TVC – ‘The era of Bespoke Begins’ for its Bespoke Side-by-Side (SBS) refrigerators.
‘The era of Bespoke Begins’ TVC aims to convey the message that an Indian kitchen is no longer a remote space and has been well integrated into the social space. Highlighting this urban lifestyle, the TVC showcases evolving behavioural insights as it recreates a day in the life of the consumers.
It portrays that even a small occasion such as a party can turn into a celebration of the Bespoke Side-by-Side refrigerator because it emerges as the highlight of the night and “the showstopper.”
The commercial also reflects the trend of open kitchens becoming the norm of Indian homes besides design and aesthetics of refrigerators gaining popularity among consumers.
The Bespoke SBS refrigerator also marks an evolution within the category since consumers are looking for options beyond traditional refrigerators. While the functional role of a refrigerator is vital, there is an ever-growing desire for more visually pleasing models among consumers.
This TVC will be aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It will also run on digital platforms including Samsung’s social channels, YouTube, OTT channels and Samsung TV plus.