Air pollution negatively impacts children across the world. It adversely impacts our children’s learning, health, and overall well-being. Children are particularly vulnerable to the health effects of air pollution since they have a faster breathing rate than adults and their smaller bodies result in a proportionately greater air-pollutant intake. While children contribute the least to pollution, they suffer the most because of it due to the sheer negligence of adults towards the increasing air pollution in nature.
Otrivin Breathe Clean with their agency partner Grey Group India recognised the real sufferers of air pollution and gave them a platform to take matters into their own hands to combat air pollution through the launch of the superhero, Aerowin at ComicCon, a celebration of pop-culture held in Delhi last year.
This year, Aerowin made her debut in Tinkle, a popular children’s magazine. Aerowin helped the kids in the story to fight the sources of pollution. Aerowin also gave them the right guidance to advise adults on how they can help eliminate air pollution.
But Aerowin didn’t just stop there, she came to life and visited schools to meet with children. Aerowin conducted interactive conversations to guide children on how they can push the adults in their life to do their part against pollution. Like, carpooling to work, planting a tree, getting pollution checks done regularly, and not burning garbage. Aerowin even empowered kids to form local clubs in their localities to help ensure adults were doing their part.
Bineet Jain, Pain and Respiratory Lead - Area Marketing ISC, Haleon, said, “Otrivin’s Actions to Breathe Cleaner initiative aims to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control. The Pollution Superhero is a part of the initiative to raise awareness and bring about impactful change.”
Vivek Bhambhani, Senior Executive Creative Director, Grey Group, said, “Kids are the future and it’s unfair that they have to suffer because of us. This Idea of Aerowin is designed to help kids realise that and educate and empower them on the right ways to stop pollution around them.”