MX Player has partnered with Vserv AudiencePro with the aim of enhancing its audience stack and providing advertisers with richer audience segments and an evolved marketing solution.
This partnership will keep cutting-edge solutions with simplicity at its core - be it unlocking new audiences or finding ways to retain existing customers, it addresses both sides of the coin.
This partnership presents two new avenues for advertisers to unlock the potential of MX Player:
- Brands can now choose from 700+ deeper deterministic segments from AudiencePro like grocery shoppers, credit score, modern trade offline shoppers, travel transactors and more for sharper reach to unlock new audiences with frequency campaigns on MX Player.
Brands across diverse sectors like FMCG, BFSI, Fintech, Retail, OEM, etc. can now leverage the power of content and core target audience with the scale of MX Player with AudiencePro segments.
- Leveraging AudiencePro Insights, MX Player will now be able to offer brands with deeper insights into content consumption and 700+ transacting behaviour points of their consumers. This will bring insights to the forefront and help brands construct smarter creatives to make their remarketing campaigns more personalised on MX Player.
Similarly, for D2C brands seeking sharper segmentation, the partnership creates a secure, cost-effective way to invest in brand building.
Saurabh Khanna, VP – Vserv AudiencePro, said, "The combination of quality reach and scale, sharper audience segmentation, and cutting-edge data-driven solutions presents a compelling proposition for brands. MX Player and Vserv AudiencePro partnership brings this unique combination to the forefront thereby opening new avenues for brands to unlock new audiences or do smarter remarketing.”
A MX Player spokesperson said, "As one of the largest content platforms in the market, we are at the forefront of innovation and are constantly looking for ways to improve our offerings for advertisers. AudiencePro platform has established credibility in delivering quality segmentation to a range of brands. Our integration and partnership with them empowers us to offer more comprehensive audience segments and offer advertisers an evolved marketing solution that leverages data for deeper audience insights.”