Mondelez India has signed AdGlobal360 (AGL) for its e-commerce retail analytics solution and digital shelf management- eBuX.
The move is aimed at further optimising Mondelez India's digital shelf experience across marketplaces and quick commerce platforms like, Amazon, Flipkart, BigBasket, Blinkit, Instamart, JioMart, etc., through 6P analytics to drive growth.
eBuX, developed by AGL, is an eRetail Analytics solution that helps brands monitor their online presence, optimise content, manage marketplaces and drive sales with the power of data-driven analytics.
The solution works in six stages starting from setting up a brand's presence on e-commerce marketplaces to constantly enhancing the brand’s discoverability through data insights and agile managed services.
E-commerce is a rapidly growing channel in India, with a projected growth rate of 20% CAGR between 2021 and 2026. The shift towards online shopping has made it essential for brands to have a strong online presence to stay competitive.
According to a recent report by NielsenIQ, e-commerce is expected to contribute to 5% of the total FMCG sales in India by 2025.
Shweta Sharma, Partner at AGL and Chief Business Officer at eBuX, said, "eBuX is a 360-degree Retail Analytics solution for E-commerce. We partner with our clients by assisting them on critical levers that impact growth on the channel. Agility being core to our solution given the dynamic nature of the channel; our team of experts provide end-to-end support from setting up the brand stores, to optimising the shopper experience with the brand across touchpoints, efficient media planning and buying. Our 6P tracking tool provides smart insights across key performance drivers like product availability, share of search, pricing, promotions etc."