Macroman M-Series – the lifestyle and fashion brand – has onboarded Yash as its new brand ambassador. The brand has also launched a new campaign featuring the actor.
Macroman M-Series tagline “Live like a Macroman” is about being yourself. The new campaign aimed to strike a perfect balance between the brand’s personality with that of Yash.
Yash said, "I believe in being true to my choices and Macroman’s bold and fearless stance is something that resonates with me. I think the Macroman M-Series ensemble of personal wear products is impressive -classy, stylish and extremely comfortable. It stands for originality in form and style; with no compromise on values and principles. It’s a great choice and I'm having a great time ‘living like a Macroman’.”
Vikash Agarwal, Director – Rupa and Co., said, “As a lifestyle and fashion brand, Macroman M-Series focuses on offering products that are truly world-class in terms of quality, fabric and design to meet the expectations of India’s young, aspiring consumers. Likewise, we create campaigns that inspire our customers to “Live like a Macroman” in their own unique ways. I am happy to welcome Yash as our new Macroman and I look forward to a great association as we grow together in the coming years.”
The campaign is running across Print, Out of Home, and Digital.