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Ipsos to demonstrate how ‘Creativity x Empathy’ puts the extra in the ordinary for brand success at Cannes Lions 2023

Ipsos will highlight new analysis on the three things that have been revealed as the fundamentals driving brand growth

At Cannes Lions Ipsos said it is going to bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties.

Ipsos will highlight new analysis on the three things that have been revealed as the fundamentals driving brand growth.

It will share the findings from Ipsos’ survey, covering 38,000 people across 50 markets, representing 87% of the global economy and 70% of the global population, highlighting just how much – and how little - the world shares at this liminal moment.

Over three days from June 19 to 23,2023, Ipsos said it will be involved in sessions across various stages and forums at the Cannes Lions International Festival of Creativity.

In conversation with Josy Paul, Chairman and CCO (BBDO India), and Lindsay Franke, President for Ipsos US, Ben Page, Ipsos Global CEO will share thoughts and strategies on how brands can successfully overcome this ever-evolving landscape and “surf the polycrisis”.

It will share the Palais des Festivals stage with the world’s thought leaders, innovators, global brands, and advertising agencies. Through an exploration of the underlying global trends, Ipsos will aim to unpack how brands, businesses, and policymakers can “bridge the society divide” and “blend virtual and mortar brand experiences” and delve into the innovators’ motivations, inspirations, and aspirations.

It will also partner with creative and strategic intelligence agency Contagious to present a Citizen Cannes event. Hosted by Ben Page, and featuring guest speakers from LVMH, LinkedIn, Coty, and Sanofi, the interactive event will aim to provide actionable insights into brand success.

“Brand builders must recognise the current context. New Ipsos research shows that three key factors have become more important for brands to surf the polycrisis wave: shaping consumers’ expectations, taking the macro- and micro- contexts into account, and acting with empathy to drive creative, brand and global success,” said Page.

“We know from Ipsos findings that advertising which leverages both creativity and empathy perform at above-average levels, generating a 20% lift on short-term sales impact. Throughout the week at Cannes and beyond, we want to help brands harness these learnings and frameworks for informed decisions that shape brand success, providing ways for them to confidently react and build resilience.”

To learn more about Ipsos and its participation at the Cannes Lions Festival, readers can visit:

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