Storytelling platform, Humans of Bombay (HoB) has expanded to longer-format content by foraying into crafting brand films.
This move will see the platform for brands and it comes as the next step in growing into a full-fledged 360-degree media house.
Through this vertical, the platform intends to further expand its vision of telling raw and real-life stories. It aims to leverage its expertise and experience to bring out the human side of the brands it partners with and makes them more relatable to their audiences via stories and content.
HoB’s new division will focus on crafting brand films, TVCs, short documentaries and short films, providing end-to-end production services.
Karishma Mehta, the founder of Humans of Bombay, said, “Our new division mirrors what we set out to do 9+ years ago - telling stories of seemingly ordinary people who’ve had extraordinary journeys! And now, as we foray into a new vertical, we deal with spontaneous challenges. However, our creative vision was always in line with the brand, which made the process smooth. We believe the story is always the hero, where brands are integrated organically and seamlessly, so it truly resonates with the audience. As storytelling partners for brands, we are banking on our credibility as authentic storytellers to tell the brand’s stories in long format by crafting genuinely impactful branded films.”
HoB’s new branded content division recently created a video for Siyaram’s that amplified their CSR activities in the health sector.