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Disney Star Network records 48.2 crore viewers for first 66 IPL matches; Ratings up 43%

Disney Star said four matches in week seven crossed a peak concurrency of three crore with the CSK vs KKR match registering a peak concurrency of 4.2 crore, the highest for week seven

Disney Star Network Thursday said that it continued to break viewership records in the ongoing season of IPL. 

The television rights holder said that the tally of total live broadcast viewership rose to 48.2 crore after 66 games, which is the highest in IPL history at the same stage (Source: All BARC Data for the live broadcast of the first 66 matches). 

Disney Star said four matches in week seven crossed a peak concurrency of three crore with the CSK vs KKR match registering a peak concurrency of 4.2 crore, the highest for week seven. 

Compared to the last edition, the broadcaster also witnessed a y-o-y growth of more than 43% in Weekly TVR (Week 7).

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