Cordelia Cruises has launched its brand campaign and through it has also announced its first international destination - Sri Lanka.
The cruise liner’s brand campaign, created and conceptualised by Schbang, aims to raise awareness about the offerings.
The brand film aims to convey how there is something for everyone on board for every occasion, whether it is relaxing massages, adventure, or entertainment.
Cordelia Cruises coupled the brand campaign with announcing its first international cruise destination through a film that transports the viewer to the land of cultural indulgence, tropical haven, and adventure.
With visa-inclusive packages, cruisers are treated to access to Sri Lankan shore excursions in the seaside towns of Jaffna, Trincomalee and Hambantota.
Nitinjit Singh Bawa, Head of Marketing, Cordelia Cruises, said, “Cordelia Cruises offers something for all. Ever since inception, we had a focused effort to make cruising the first choice for travellers. With our newly launched route to Sri Lanka, we’re further cementing our commitment towards delivering the best of memories to our customers. With our new brand film, we invite our customers to sail with us, experience the grandeur of Cordelia and make memories of a lifetime. As our tagline states- Cordelia Cruises is the Destination of Dreams and we strive to give the best experience to our customers in every single sailing. With the launch of Sri Lanka sailings, we are too delighted to be pioneers in the endeavour and to offer an experience like never before”
Amisha Gulati, Executive Vice-President, Schbang, said, “We were tasked with the exciting challenge to showcase the grandeur that Cordelia Cruises offers. The team studied the market and worked closely with Cordelia Cruises to create a cohesive, multi-channel marketing strategy for both campaigns that resonated with their target audience and helped increase brand recall and consideration.”