Big FM recently introduced 'Sutta Chhod De Na Yaar’ initiative to urge listeners to quit smoking.
Celebrating World No-Tobacco Day, the radio network aimed to create awareness on the problems associated with consumption of tobacco and smoking.
As part of the campaign, a reality show ‘Quitsvilla’, was curated to encourage smokers to overcome their addictive habit.
From a mother signing up her young son, to receiving self-registration from a chain smoker of 25 years, unique sets of Jodis stayed at the ‘Quitsvilla’ house in their quest to kick the life threatening habit.
Big FM conducted sessions and activities to motivate the participants. Actor Jimmy Shergill visited the Quitsvilla house, interacting and encouraging the participants to quit the harmful habit.
Additionally, actors like Manoj Bajpayee, Vijay Deverkonda, Sachin Pilgaonkar and Vikrant Massey also shared words of encouragement and spoke about their journey.
Satyanaran - Joint Commissioner of Police, Law and Order, Greater Mumbai, also extended his support. Over the course of 48 hours in the Quitsvilla house, the participants engaged in activities that included a sound healing singing bowl session with Manifestation Mentor, Manadda Patil, a yoga session by Guru Mansoor Baluch and a meet and greet with Big RJs. This was followed by a musical evening with Indian Idol fame singer Shahzan Mujeeb.
Sunil Kumaran, COO, Big FM, said, “With Sutta Chhod De Na Yaar campaign, our aim was to urge our listeners to prioritise their health and well-being. The participants in the Quitsvilla house truly showcased their unwavering determination, drawing closer to achieving the ultimate goal of quitting the habit. We are glad to have taken a significant step towards creating awareness regarding the perils of smoking through this campaign. With the constant support from celebrities, doctors, psychologists and other experts, the initiative acted as a catalyst to enable people to choose a healthier lifestyle.”
The campaign was helmed by 4 Big FM RJs - RJ Abhilash, RJ Rani, RJ Dilip and RJ Vrajesh. While RJ Abhilash touched upon a personal account about losing his father to the dreadful habit, RJ Rani took a closer look at the alarming rise of smoking amongst women. RJ Dilip, related to the motivational side of the campaign emphasising on willpower, whereas RJ Vrajesh looked upon the hard-hitting aspects backed by facts and a doctor.
The campaign was promoted on social media, on-air and across other platforms.