Men’s grooming and lifestyle brand Beardo has announced the launch of its first aqua fragrance "Tsunami" through an ad film which features actor Vicky Kaushal in a double role.
The ad film is titled "Embrace the Tsunami Within.
It aims to encourage every man to recognise and harness the power within themselves, it showcases Kaushal winning over his timid personality to unleash his inner masculinity after using the scent.
The film highlights how Kaushal’s character embodies the Tsunami's strength and tenacity. His persona in the ad-film is unique and different from the roles he usually plays, as he portrays a bold and powerful body of water that is a force to reckon with, just like the scent itself.
Kaushal said, “When I think of Tsunami, the first thing that comes to mind is that it is mighty. My roles in the campaign embody the strength and larger-than-life aspects that define this aquatic scent. You see, most aqua perfumes allude to a calm and cool persona, but Tsunami is different. It's a powerful and bold fragrance that evokes the sensation of a massive body of water, one that can cause both awe and fear. And that's exactly what my role in the film portrays too - it's intense, energetic and matches the fragrance perfectly.”
"When we conceptualised Tsunami, we wanted to create a fragrance that embodied the strength, persistence, and wildness of the storm. We wanted our customers to experience the power of the Tsunami and the sense of danger that comes with it. Our goal was to remind every man that the storm lies within him, and when harnessed in the right way, it can lead to wonders,” said Sujot Malhotra, CEO, Beardo.
He added, “Working with Vicky Kaushal has been an absolute pleasure. His versatile acting skills and dynamic personality perfectly complement the fragrance's notes, making him an ideal fit for this campaign. With his double role, Vicky portrays the storm and its power like never before, and we are thrilled to have him on board."