Zee Music Company, a division of Zee Entertainment Enterprises, has announced the renewal of its licensing agreement with digital content-streaming companies, YouTube, and Meta (formerly known as Facebook).
The music company has signed a three-year partnership with YouTube and a two-year partnership with Meta. The deal will allow both platforms to continue offering music content from Zee Music Company’s catalogue of 11,000+ songs.
With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles.
YouTube remains one of the largest digital content platforms in the world, and the ongoing collaboration between the two companies is set to elevate the music experience for its users.
Additionally, songs on short-format video platforms often receive a new lease of life when picked up by multiple popular creators, leading to renewed interest and wider popularity.
Zee Music Company said its music collection has garnered over 290 billion views across its YouTube channels with 130 million plus subscribers being a testament to its enduring popularity.
As part of the deal, users can continue to use Zee Music Company’s catalogue to create multiple social experiences across YouTube as well as Meta platforms, such as Facebook and Instagram.
Anurag Bedi, Chief Business Officer – Zee Music Company, said, "We are thrilled to continue our partnership with YouTube and Meta. Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users. We aspire to continue pushing the boundaries, leveraging new revenue streams and collaborations in the ever-evolving digital music ecosystem.”