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WebEngage and Liferay partner up to provide digital transformation and customer engagement solutions to enterprises

WebEngage’s retention stack will enable enterprise brands establish a unique customer experience across multiple channels by leveraging customer data while taking advantage of Liferay's platform for delivering tailored digital solutions

WebEngage, the full-stack retention operating system, announced that it has partnered with Liferay - which develops an enterprise level, cloud-powered digital experience platform (DXP), to create a unique customer experience solution.

The two organisations will work together to offer a tailored, 360-degree, digital transformation solution to enterprise businesses in India through the joint implementation of WebEngage’s and Liferay's technologies.

Through WebEngage’s tech stack, organisations have access to customer data and analytics platform, personalisation engine, and omnichannel campaign orchestration capabilities, allowing them to break down silos and improve on their customer journey. 

Furthermore, through the Liferay platform, they are able to deliver tailored solutions like modern websites, secure portals for customers, employees, partners, or suppliers, with reduced time-to-market, to meet their customers' needs.

This means that businesses will get complementary capabilities to help them better serve and retain customers. 

Avlesh Singh, Co-Founder and CEO, WebEngage, said, "As we partner with Liferay, we are excited to bring together two powerful platforms that share a common goal - helping businesses effectively engage and retain their customers. Our joint effort aims to create a seamless customer engagement experience and enhance customer journey through personalisation and omnichannel engagement. We will enable brands to connect with their audience in a more meaningful and impactful way. Together, we strive to empower enterprises to build deeper relationships with their customers, and achieve their growth and revenue goals."

"We are excited to have WebEngage join us in delivering digital solutions to help companies face great challenges such as improving customer experience, streamlining processes and generating revenue. Through this collaboration, we want to provide businesses with the advantage they need to thrive on meeting customers’ expectations," said Manish Gupta, Director for India and SAARC at Liferay.

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