Money9, the digital platform for personal finance from TV9 Network, has announced its association with IPL franchise Kolkata Knight Riders for the 2023 edition.
This marks the fourth consecutive season of TV9 Network’s sponsorship with KKR. Hindi news channel, TV9 Bharatvarsh, was KKR's sponsor for the last three seasons, and this year, Money9 will grace the KKR jersey.
Money9 is a multi-lingual OTT news and service platform with a focus on personal finance.
Raktim Das, Chief Growth Officer, TV9 Network, said, “Cricket is like religion in India. The rise of IPL is another proof of the game’s popularity. TV9 network somewhat mirrors the IPL success in the news television genre given that it has disrupted the industry to emerge as the largest television news network in the country.”
“Bolstering further our relationship with KKR, we feature this IPL edition Money9, India’s first and only multimedia multilingual personal finance platform. This disruptive innovation needs a big platform to be seen by millions of Indians, and what could be bigger than a partnership with Kolkata Knight Riders, to educate all about Money9’s vision on financial freedom for 1.4 billion people of this country,” Das added.
Binda Dey, Chief Marketing Officer, KKR, said, “Our association with TV9 Network has grown from strength to strength over the last four years. This year, as we aim to look forward to a great season of cricket, we are delighted to have Money9 onboard as our leading arm sponsor. Money9 fulfils a very important gap as it serves to enable financial security of all Indians. We are glad to make our fans aware of the importance of financial planning and wellbeing through our relationship with Money9.”
TV9 Network's latest move is a testament to their unwavering commitment to the IPL and their continued association with KKR. With Money9 as the arm sponsor of KKR, the network has once again demonstrated its leadership in the industry, setting the standard for others to follow.