Tommy Hilfiger, owned by PVH Corp, has roped in actor Samantha Ruth Prabhu as the new face of the brand.
She will be endorsing the women’s watch category and feature in the Spring Summer’23 campaign breaking in April 2023 in India.
The campaign celebrates Prabhu championing individuality and self-expression while promoting a diverse culture. The campaign was shot by Abhitabh Kame in Mumbai.
The Spring Summer Tommy Hilfiger women watch collection blends versatile adventure with innovative elegance, featuring everyday casual, dressed and sporty pieces with new details and unique designs.
Ricardo Cesar Martins, President Movado Group, said, “We are extremely excited, and proud to be working with Samantha to help introduce the Tommy Hilfiger Spring Summer 2023 Watch collection. This season was inspired by looking to our heritage to reimagine the future. Bringing new materials, dynamic proportions, and dramatic new colour ways, always with a Tommy twist – By clashing distinctive watch design with bold new elements, we deliver fresh new takes on “Classics Reborn” – like Samantha – every design is unique and one of kind.”
This season’s assortment includes new collections featuring geometric accents, semi-precious stones, as well as unconventional twists on classic designs.
Prabhu said, “I am excited to be part of the Tommy Hilfiger family. I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language which allows your individuality to stand out. I find their watches to be extremely versatile to match all my different looks. I love the new Spring Summer collection – can’t wait for everyone to see it!”