Times Now Navbharat fastest-growing in Hindi news genre, says channel

Times Now Navbharat said it has emerged as the fastest growing channel in the Hindi news category.

The channel said that this growth has come on the back of its news breaks and prime-time shows – ‘News Ki Pathshala’ and ‘Sawal Public Ka’. 

As per the data, Times Now Navbharat has registered 115% increase in TVTs in the prime-time band.

Source: BARC| HSM| 15+ Pay| Change Percentage Basis AMA'00 Wk18'22 Vs Wk13'23 |WD 1900 - 2300hrs

The channel also stated that it has recorded a growth of 90% in its video views on YouTube and Facebook in the last FY 21-22.

(Source YouTube : Vidooly , Facebook: Crowdtangle)

Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now Navbharat, said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”

The channel’s 9 pm show ‘News Ki Pathshala’ has registered growth in its TVTs with 158% increase, highest in the cohort. (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18'22 Vs Wk.13'23, WD 2100-2200hrs).  

As per the channel, recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11% market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs). 

The channel also stated that the show garnered 92 million views on Facebook and 32 Million views on YouTube in March. (Source YouTube : Vidooly , Facebook: Crowdtangle).

Info@BestMediaInfo.com