Tide becomes official laundry partner for Punjab Kings in IPL 2023

Tide, the detergent brand, has announced its association with IPL team, Punjab Kings, as its official laundry partner.

This association also marks the launch of Tide Liquids in India, which as per the company offers the dual benefit of stain removal without fading colours.

The team captained by Shikhar Dhawan will wear the Tide Liquids logo on the lead leg of their trouser.  

The partnership was announced through a short teaser video titled ‘Sadde Punjab ka Naya Favorite’. 

Sharat Verma, Chief Marketing Officer, P&G India and Vice-President and Head - Fabric Care for P&G Indian subcontinent, said, “We are happy to announce Tide’s partnership with Punjab Kings. This partnership coincides with the launch of ‘Tide Liquids’ for washing machines which is specially designed for Indian wash conditions. This new liquid detergent by the World's no 1 detergent brand Tide removes tough stains and delivers outstanding cleaning without fading colours. We are thrilled that Tide Liquids will be the ‘official laundry partner’ for the iconic Punjab Kings team. We share a common commitment for excellence. We wish the Punjab Kings team the very best for the matches ahead while committing to keep their uniforms bright and clean no matter what.”

KPH Dream Cricket CEO Satish Menon said, "We are delighted to partner with Tide Liquids as our ‘official laundry partner’. As a team, we offer our fans the very best in entertainment on the field and clean kits are vital to this. This partnership will bring together IPL’s most loved team and India’s most loved brand together to do ‘dhulai’ both on pitch and off pitch. Tide is an iconic brand, and we are proud and excited to partner with the World’s no 1* detergent brand!”

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