Star Sports, the official television broadcaster of IPL 2023, has roped in Rishabh Pant as its latest ‘Believe Ambassador’.
The channel is focussed on building the sport by associating with the next generation of cricketing icons and with the inclusion of Pant, the broadcaster now has a panel of current cricketers as its ‘Believe Ambassadors’ - including Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer.
Star Sports has expanded its roster of talent from two ambassadors in 2017 to six now with Kohli continuing his association with the channel.
The broadcaster will continue to create campaigns with Kohli and co-develop new properties such as Indian Sports Honours, which leverage the cricketer’s popularity towards the cause of sport.
The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL teams.
Pant said, “I’m happy to announce that I am joining Star Sports as its ‘Believe Ambassador’. The association allows me to grow the popularity of the game, especially amongst youngsters. Cricket has the power to bring joy, enrich lives and teach youngsters the right life lessons. A young boy from Roorkee had the belief that he would represent and earn laurels for his country. Through my association with Star Sports, I would like to inspire young Indians to believe that no matter where you come from, you can achieve your dreams through hard work. Just Believe!"
Sanjog Gupta, Head - Sports, Disney Star, said, “We are thrilled to have Rishabh Pant join us as a 'Believe Ambassador’. As a young, dynamic player with tremendous potential, Rishabh embodies the spirit of the game, our brand values, and is a great addition to our expanding roster of cricketing heroes. We see each of these associations as an investment in the future of the sport. We always select Cricketers based on their potential to be ‘icons’ as well as proponents of the ‘Believe’ philosophy. Our aim is to build a diverse group of 'Believe ambassadors' who can inspire the next generation of cricket fans and players across the country.”