Sony YAY! is planning to become the Party Head Quarter, to house a summer party for kids.
As the Party HQ, Sony YAY! is pulling out all the stops to bring kids an experience that will leave them buzzing with excitement and beat the heat of boredom this summer.
Sony YAY! has curated a party line-up on television with latest episodes of animated shows such as ‘Oggy and the cockroaches - Next Gen’, which will include new adventures of kids’ toon Oggy with his friend Pia; non-stop movie marathon – ‘Honey Bunny Houseful Hits’ featuring cat-duo and their shenanigans, fun antics of Obocchama Kun, four consecutive seasons of the anime title on popular demand, Naruto, along with more launches.
The channel’s party essentials include new content drops, a second screen experience, and digital and on ground engagements, that will be spread across the length and breadth of the country.
The channel has onboarded Raghav Juyal as the Party Captain to bring the party alive across all platforms.
Juyal will be joined by child actor, Ashwanth AshokKumar. They both will co-host the party and aim to make Sony YAY! the ultimate summer destination for kids.
Sujoy Roy Bardhan, Marketing, Communications and OAP head, Sony YAY!, said, “Summer holidays are the most eagerly awaited time for kids; and what better way to elevate this experience than by transforming Sony YAY! into the ultimate Party HQ for kids. Staying true to our promise of curating a #Happyverse for kids that celebrate their authentic selves, the channel is all set to bring this non-stop party for kids with their favourite toons. We are ecstatic to onboard Raghav Juyal to steer the ship as the party’s captain along with Ashwanth AshokKumar as his partner to make Party HQ our biggest campaign of the year!”