Flipkart has launched its latest advertising campaign ‘Time to Move on and Upgrade with Flipkart!’ featuring cricketer Shikhar Dhawan.
While focusing on promoting offers on large-screen TVs through sellers during the ongoing cricket season, the campaign also encourages consumers to upgrade or exchange their old TVs for a better viewing experience.
With Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
The ad campaign will be promoted on popular social media platforms such as YouTube, Instagram, and Facebook.
Divided into two segments, the advertisement begins with a leaked video of Shikhar Dhawan where he is heard talking to his friend about finding someone new in his life. Shikhar is seen sitting with a friend in his living room, where he discusses moving on in life and finding someone with perfect compatibility. However, the video ends abruptly, leaving viewers curious about what he meant. This is followed by the second part where the cricketer clears the air and reveals that he was actually talking about falling in love with a beautiful TV, his new love and perfect partner this cricket season. He invites viewers to find their perfect partner from the widest selection of TVs available on Flipkart.
The ad showcases the captivating picture quality and immersive Dolby surround sound of the TVs made available by a wide range of brands on the Flipkart platform, promising customers an unmatched viewing experience. The ad ends with a range of shots of the TVs and Shikhar talking to the camera about the realistic picture quality and sound experience.
Jagjeet Harode, Vice-President, Large Appliances at Flipkart, said, “The television segment has rapidly evolved in recent years, and Flipkart is committed to providing access to a wide selection of smart TVs from various brands to meet the changing needs of customers. We are delighted to collaborate with ace cricketer Shikhar Dhawan to bring the best of the cricket season to our customers' homes. With this association, we expect to bring a fresh wave of engagement with viewers, making it an ideal time to upgrade with Flipkart – adding a new dimension of excitement and entertainment to the lives of our customers.”
Dhawan said, “Flipkart is providing access to attractive offers and exchange deals on the widest range of TV brands. I am thrilled to be associated with Flipkart’s TV sale campaign. With their wide range of TV brands and attractive offers, cricket fans can now enjoy a truly immersive viewing experience from the comfort of their homes. So, upgrade your existing TV with a new one because it's time to move on!”
The ad film: