Senco Gold and Diamonds has announced the appointment of actor Ishaa Saha as its regional brand ambassador. The actress will be promoting Senco Gold’s bridal jewellery collection.
As part of the summer wedding jewellery campaign, Senco Gold and Diamonds has also unveiled a new music video titled ‘Lilabali’ starring Saha.
The music video showcases the beauty of the modern bride adorned in Senco Gold's new bridal jewellery collection during various wedding rituals and events.
The video features an old traditional Bengali folk song with a modern twist of Hindi hip-hop and rap, accompanying the beautiful moments of a traditional Bengali wedding.
Saha, who gained prominence for her roles in the movies ‘Projapoti Biskut’ and ‘Sweater,’ has been appointed as the fourth regional brand ambassador by Senco Gold and Diamonds.
The brand had earlier roped actor Madhumita Sarkar for the Everlite collection in the East, Sunita Kaushik for the North-East, and Ditipriya Roy for the Gossip Collection.
Jaya Ahsan, a Bangladeshi actor, also endorses Senco Gold and Diamonds’ bridal jewellery collection, while Kiara Advani promotes the brand nationally. Former Indian cricketer Sourav Ganguly promotes the brand's men's jewellery collection called "AHAM," and sports-star Dutee Chand endorses the brand's Everlite and Pride collections.
Senco Gold and Diamonds has also launched a new range of bridal jewellery collection titled 'Rajwada 2023' under Vivaha Collection, which offers a new line of jewellery for the bride-to-be.
Joita Sen, Director of Senco Gold and Diamonds, said, "We are delighted to have leading Bengali Actress, Ishaa Saha as our brand ambassador for our bridal jewellery. Her appearance beautifully portrays the elegance of Bengali brides. We are confident that our valued customers will love and connect with the new 'Lilabali' campaign video due to Ishaa's graceful presence in bridal attire besides its catchy tune on fusion of Bengali folk song with foot-tapping beats, and memorable vocals. The music video reflects how Senco Gold offers the perfect blend of tradition and modernity in its wedding jewellery, just as every Bengali wedding is a mix of both traditional and new-age elements.”
Suvankar Sen, MD and CEO, Senco Gold and Diamonds, said, “As part of our ‘Hyperlocal’ approach, we are absolutely happy and excited to have renowned Bengali actress Ishaa Saha as our regional brand ambassador, to establish a deeper customer connect and enhance the visibility of our brand in east and north-eastern region of the country.”
Saha said, “It is an honour to be associated with a brand like Senco Gold and Diamonds, which has a legacy of over five decades in the jewellery business. This is my first brand endorsement in the jewellery category and it is my absolute honour to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand. The campaign is beautifully planned and executed which brings out the essence of Bengali Wedding beautifully.”
Director and Cinematographer of Bang On Content, Piyash Ghosh said, "The experience of exploring the beauty and richness of Bengali wedding traditions through music was truly fulfilling for us.”
Credit:
Agency: Bang On Content
Director: Piyash Ghosh
Music Composition: Neel Sarkar
Singers: Ankita Bhattacharya and Ciar Ganguly (Hip Hop)
Composition, Arrangements, Guitars and keyboard programming: Neel Sarkar
Vocals: Ankita Bhattacharya
Hip hop Vocals and writing: Ciar Ganguly
Rhythm Sections (Udu, Drums, Brush Cajon and Shakers): Pritam Sengupta
Sarangi: Sudhendu Halder
Bass Guitar: Sounak Roy
Recorded, Mixed and Mastered by Nilabja Niyogi and Satyaki Chattopadhyay at Studio Niyogi’s Place
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