News18 Network is launching tree plantation drive - ‘India Pedh Lagao’ - on Earth Day, which falls on April 22.
This is with the aim to raise environmental awareness and motivate people to support the cause of growing more trees. The initiative aims to inspire individuals to make a positive impact on the environment and take a pledge for a greener earth.
As part of the campaign, people can take the ‘Tree-fie’ challenge on social media - wherein News18 anchors and other social media influencers will ask viewers to share a Tree-fie (selfie with a tree or plant) tagging News18 social media pages.
News18 will shortlist the best Treefies and showcase them on-air. By participating in this campaign, people can contribute towards the conservation of the planet and showcase their commitment to environmental sustainability.
The campaign aims to leverage the power of social media to spread awareness and create a positive impact. The channel will use hashtags like #News18Treefie to increase engagement. News18 will also partner with NGOs and schools to spread the word.
To participate in the contest, viewers can upload their Treefie on social media, and tag #News18Treefie.