Hyundai Motor India has announced the launch of its all-new Hyundai Verna through a 360-degree campaign.
Conceptualised by Innocean Worldwide, the campaign revolves around two key elements of the new Hyundai Verna; futuristic design and ferocious power.
The latest campaign had audiences hooked much before the launch with their social media posts buzzing with comments about the anticipated launch. The brand posted three videos in February, teasing the audience about the new features of the sedan. The TVC is targeted at a young 30-35-year-old modern sedan consumer who is looking for a thrilling drive.
The commercial showcases the new Hyundai Verna arriving in a spaceship as a special delivery to the protagonist on Earth. The new Hyundai Verna impresses with design and comfort features characterised by great attention to detail. Imagine the enhanced luxury and a generous sense of spaciousness in the rear seat with the best-in-segment wheelbase that allows for extra legroom and expansive cabin space.
Shiveshwar Raj Singh, the Creative Head at Innocean India, said, “For the launch of the all-new Hyundai Verna, we wanted to keep the execution futuristic and differentiated. We decided to go with the route where we show that this car has arrived on Earth from the future. A dramatic reveal of the car in the spaceship delivers the message. We also focus on the ferocious power of the car when the second lead appears in a Turbo variant in the commercial.”
The campaign consists of a pre-launch phase on digital and a 40-second film followed by multiple short digital videos and reels highlighting the key features of the car. The campaign is designed to keep the audience engaged pre and post-launch.
Anushina Rajesh, Vice-President at Innocean India, noted, “With the launch of the all-new Hyundai VERNA, we were tasked with bringing the focus back to sedans in a predominantly SUV-dominated market and making them front and centre of the audience consideration set, as also indicated by recent market data, there has been a notable upswing in the market share for sedans, basing the campaign strategy on the consumer insights emanating from the segment, we proposed to position and devise communication for the product around its futuristic nature and its ferocious stance, to maximise noticeability and impact. This coupled with a 360-degree media approach across the ATL and digital mediums would amplify the impact of the launch.”
The multimedia campaign is spread across various touch points and has been planned for high reach across the target audience.
Client: Hyundai Motor India
Agency: Innocean Worldwide, India
Executive Director: Arjun Modayil
National Creative Director: Shiveshwar R Singh
Associate Creative Director: Sneh Shruti
Vice-President: Anushina Rajesh
Client Services Director: Udit Mehta
Director: Paul Mignot
Production House: Mad Films