Mustufa Arsiwalla, Marketing Group Manager; Bel Groupe has now been appointed as Chief Marketing Officer of Britannia Bel Foods.
Britannia Bel Foods is a joint venture between Britannia Industries and Bel SA, a French dairy snacking player to develop, manufacture and sell cheese products in India and certain other countries.
Arsiwalla has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in brand building and marketing campaigns across categories like Foods, Personal care, and OTC on brands like Frooti, Ferrero Rocher, Kinder Joy.
As a part of this joint venture, Arsiwalla will lead the marketing function to support the company’s growth plans with his business acumen and industry expertise.
Over the last 3.5 years, Arsiwalla has had the opportunity to be a part of the growth story and work with the Bel India and Global team to build The Laughing Cow business and brand in India. In his new role, he will lead the company’s marketing function, including portfolio and brand strategy, activation and integrated communication, and innovation.
In a LinkedIn post, Arsiwalla shared, “I’m happy to share that I’m starting a new position as Chief Marketing Officer at Britannia Bel Foods. I am excited to take on this role as we deepen our presence and make delicious and nutritious cheese accessible to the families in India. My goal is to continue to strengthen the positioning and visibility of the iconic brand, Britannia The Laughing Cow, catering to the evolving needs of Indian consumers.”