Lifelong India Online has released the second season of its campaign "Fight Lazy", with the aim to put an end to all excuses around fitness.
Through this campaign, Lifelong wants to tell customers that they don't even need to leave home to begin their fitness journey. The brand will deliver fitness directly to their doorstep in the form of home gym sets, treadmills, spin bikes, yoga mats, and much more.
Actor Milind Soman features in the campaign that promises to shake up the most passive people from their sedentary lifestyles: ‘Fitness Ki Home Delivery’.
Through four commercials centred around four of Lifelong's marquee fitness products, Soman takes on the job of motivating the consumers to be fit and healthy, lifelong.
Roy Menezes, Partner and Chief Creative Officer – Centrick, said, “Today is all about having the world at your fingertips. Today is about having everything delivered to your doorstep. Today is about us being at our laziest best. Right there is the sweet spot for the brand to fit in. Now, while you get your burger delivered, get your ab roller delivered too. This campaign aims to put an end to all excuses around fitness. Fitness is now Home Delivered.”
Home Gym Set: