JioCinema, the digital rights holder of the Indian Premier League, announced comprehensive plans to take cricket to every internet user and every community with access to the internet by inviting fans to IPL Fan Parks across more than 35 cities and towns.
Extending their digital-first offerings, JioCinema plans to make out-of-home sports viewing omnipresent across 13 states, for the first time on digital.
Access to the IPL Fan Parks will be free of cost and fans can enjoy the games live-streamed via the JioCinema app on giant LED screens. The Fan Parks will offer a family experience to enjoy the sunshine and offerings for people of all ages including a dedicated Family Zone, Kids Zone, Food and Beverages, and the JioCinema Experience Zone.
JioCinema will invite viewers to IPL Fan Parks in Ghaziabad, Gorakhpur, and Rohtak on April 15 for the live-streaming of the Royal Challengers Bangalore vs Delhi Capitals match followed by Lucknow Super Giants vs Punjab Kings fixture.
Fans from Nashik, Ajmer, and Kochi will experience the double-header on the April 16 as Mumbai Indians host Kolkata Knight Riders first and Gujarat Titans take on Rajasthan Royals in the second match. IPL Fan Park gates will open from 1:30 PM onwards.
“Even as fans and viewers continue to get a world-class sports viewing experience at their convenience, we want our offerings to be ubiquitous across the country, whether it be from the comfort of home or outdoors with friends and family,” said a Viacom18 Spokesperson. “Our record TATA IPL viewership on JioCinema since the opening game is a testament to shifting consumer preference for digital when viewing live sports and we are now taking it to the next level by bringing in the community viewing dimension.”
Last week, JioCinema introduced Jeeto Dhan Dhana Dhan, a new contest that gives fans a chance to win one car every match enhancing their experience while watching the IPL.