The number of video viewers for the first weekend of IPL 2023 on JioCinema eclipsed what was recorded across the entire last season of IPL on digital, claimed JioCinema.
The OTT platform said the number of viewers exceeded the ICC T20 World Cup 2022.
The average time spent per viewer per match touched 57 minutes, said the platform. “The time spent per viewer per match on JioCinema increased by over 60% compared to last season’s first weekend,” JioCinema added.
The platform further said that it clocked over 147 crore video views, recording the highest-ever opening weekend for the IPL on digital.
The platform garnered over 10 crore new viewers and 5 crore new app downloads, claimed JioCinema.
“These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema's performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj.
“What we witnessed through the opening weekend of the IPL 2023 is a testimony of the faith viewers have shown in JioCinema’s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’s IPL viewing experience,” he added.
The Gujarat Titans versus Chennai Super Kings opener 2023 season of Indian Premier League (IPL) 2023 achieved a peak concurrent viewership of 1.6 crore, JioCinema claimed.
In a statement, JioCinema said, “The record-breaking numbers are supported by customised device integration partnerships with over 500 OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, OnePlus TV, Sony, Samsung, LG, and Xiaomi, among others. In addition, CTV viewers continue to watch the world’s most famous cricket league in 4K for the first time ever through JioCinema.”
JioCinema is streaming IPL in 12 languages, including English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada. The platform is also offering four additional feeds, including The Insiders feed, Hangout feed, Fantasy feed and Fanzone feed.
More than 20 brands have partnered with JioCinema for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar