There is a 42% decline in the number of advertisers on TV during the first 29 matches of IPL 2023 compared to the last year, according to the latest data released by BARC India.
The BARC data shows that there were 47 advertisers advertising on television in 2023 versus 81 in 2022.
Last year’s IPL advertisers such as Maruti Suzuki, Godrej Group, Samsung India, Reserve Bank of India, Aditya Birla Group, Muthoot Fincorp, Amazon, Flipkart, Spotify, Bundl Technologies, One97 Communications have not advertised on TV during IPL until now this year.
In terms of the number of categories of brands advertising on television, there is a 35% drop this year.
According to the BARC report, only 37 categories have been advertised on TV this season. Last year, 57 categories had advertised on TV until the first 29 matches.
The number of brands advertising on TV has reduced to 86 brands versus 136 last year, dropping by 36%.