IndiaDotcom Digital (IDPL) has rolled out its 7+ digital channels on Samsung
TV Plus, the free ad-supported streaming TV (FAST) service.
With this move, the viewers of Zee News, WION, Zee Business, Zee24 Kalak, Zee
24 Taas, Zee 24 Ghanta will be able to watch their prime-time news shows on
Samsung TV Plus in India.
The shift to streaming, coupled with the appeal of free streaming TV, has seen viewership in FAST services grow across the globe.
Kantar estimates that Smart TV adoption in India will grow to 36 million devices by the end of this year. Connected TV ad spending is also projected to jump 14.4% this year, according
to the Interactive Advertising Bureau (IAB).
IDPL will bring together news content - both live and on-demand - from several digital channels. This original programming will extend and grow IDPL audiences to Samsung TV
Plus India viewers.
Devadas Krishnan- CEO, IDPL, said, “Providing a customised program content package as per the market demand has always been the top priority of our company. In order to ensure viewers don't miss their most-liked news shows across 7+ digital channels, our team took up
the initiative of making it available to Connected TV who are tech-savvy and
consume content as per their convenience. This will further boost advertisers and brand's engagement in terms of branding, open doors to video ads delivered via a streaming service during different timeslots of news shows running across the digital channels."
"We are thrilled to partner with IDPL and welcome the Zee channels to our platform," said Kunal Mehta, Head Business Development, Samsung TV Plus India. "Samsung TV Plus is committed to providing its viewers with a wide range of content, and this partnership with IDPL is a testament to that commitment. We look forward to a successful partnership with them.”