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The One Club for Creativity announced entries from 69 countries and regions on the 2023 shortlist for The One Show, now celebrating its 50th year.
Ogilvy India has fetched 68 shortlists altogether. Leo Burnett has got 23 shortlists.
FCB India has got 14 shortlists. BBDO India has garnered 9 shortlists.
VMLY&R Commerce has garnered 7 shortlists. McCann Worldgroup India and L&K Saatchi & Saatchi have got 3 shortlists each.
DDB Mudra, Enormous Brands and Google India have fetched a single shortlist each.
Shortlisted entries were selected by this year's jury to move into the second round of judging, which is taking place now. This year's finalists — entries which will win a Gold, Silver or Bronze Pencil, or Merit — will be announced later this month.
A total of 4,975 entries from 69 countries and regions are shortlisted this year. The top five countries are the US with 1,781, Canada with 452, UK with 334, Germany with 284, and France with 265.
The complete One Show 2023 shortlist is available here.
Below is the list of shortlists from Ogilvy:
|
Serial no. |
Created by |
Client/Brand |
Entry Title |
Category |
|
1 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Branded Entertainment Brand Partnerships |
|
2 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Branded Entertainment Short Form Video - Series / Episodic |
|
3 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Experiential & Immersive Brand Partnerships |
|
4 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Experiential & Immersive Innovation in Experiential |
|
5 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Interactive & Mobile Craft Innovation in Interactive & Mobile Craf |
|
6 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Integrated Brand Partnerships |
|
7 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Integrated Innovation in Integrated |
|
8 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Interactive, Online & Mobile Innovation in Interactive, Online, & Mobile |
|
9 |
Ogilvy Gurgaon/ India + Vanilla Films/Mumbai |
Coca-Cola India |
Stump Cam |
Social Media Active Engagement/Call to Action |
|
10 |
Ogilvy Mumbai/India |
Coca-Cola |
Locked Coke |
Interactive & Mobile Craft Use of Technology |
|
11 |
Ogilvy Mumbai/India |
Coca-Cola |
Locked Coke |
IP & Product Design Innovation in IP & Product Design |
|
12 |
Good Morning Films + Ogilvy Mumbai/India |
Coca-Cola India |
Coke Studio Bharat - Apna Sunao |
Music & Sound Craft Original Music - Song |
|
13 |
Good Morning Films + Ogilvy Mumbai/India |
Coca-Cola India |
Coke Studio Bharat - Apna Sunao |
Music & Sound Craft Sound Design |
|
14 |
Ogilvy Mumbai / India |
Dove |
Dove - The Beauty Report Card #StopTheBeautyTest |
Branded Entertainment Long Form Video - Single |
|
15 |
Ogilvy Mumbai / India |
Dove |
Dove - The Beauty Report Card #StopTheBeautyTest |
Cultural Driver Popular Culture Impact |
|
16 |
Ogilvy Mumbai/India |
Dove |
Dove - The Beauty Report Card #StopTheBeautyTest |
Film & Video Television & VOD - Over 60 Seconds - Single |
|
17 |
Ogilvy Mumbai/India |
Dove |
Dove - The Beauty Report Card #StopTheBeautyTest |
Film & Video Online-only Films & Video - Over 60 Seconds - Single |
|
18 |
Ogilvy Mumbai/India |
Dove |
Dove - The Beauty Report Card #StopTheBeautyTest |
Moving Image Craft & Production Casting |
|
19 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Branded Entertainment Low Budget |
|
20 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Branded Entertainment Innovation in Branded Entertainment |
|
21 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Creative Use of Data Data Visualization - Dynamic / Responsive |
|
22 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Creative Use of Data Real-Time Data |
|
23 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Film & Video Innovation in Film |
|
24 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Interactive, Online & Mobile Pre-Roll |
|
25 |
Ogilvy Mumbai / India + Wavemaker / Mumbai |
Cadbury Perk |
Perk Disclaimers |
Interactive, Online & Mobile Innovation in Interactive, Online, & Mobile |
|
26 |
Ogilvy Gurgaon/India + Uncommon Sense/New Delhi |
Yum Restaurant India |
KFC Bucket Canvas |
Creative Effectiveness Creative Effectiveness - CSR |
|
27 |
Ogilvy Gurgaon/India + Uncommon Sense/New Delhi |
Yum Restaurant India |
KFC Bucket Canvas |
Design Packaging - Specialty |
|
28 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Creative Effectiveness Single Region or Market - Consumer / Brand |
|
29 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Creative Use of Data Storytelling |
|
30 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Direct Marketing Integrated Campaign |
|
31 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Direct Marketing Craft - Use of Technology |
|
32 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Creative Use of Data Use of Technology |
|
33 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Experiential & Immersive Ecommerce |
|
34 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Experiential & Immersive Craft - Use of Technology |
|
35 |
Ogilvy Mumbai/India + Mondelez/Mumbai + Wavemaker Mumbai + Good Morning Films/Mumbai |
Cadbury Celebrations |
#ShopsForShopless |
Interactive & Mobile Craft Creative Use of Data |
|
36 |
Ogilvy Mumbai/India + Wavemaker Mumbai |
Cadbury 5 Star |
5 Stars Everywhere |
Design Packaging - Specialty |
|
37 |
Ogilvy Mumbai/India + Wavemaker Mumbai |
Cadbury 5 Star |
5 Stars Everywhere |
Interactive, Online & Mobile Online Advertising - Native Ads |
|
38 |
Ogilvy Mumbai/India + Wavemaker Mumbai |
Cadbury 5 Star |
5 Stars Everywhere |
Public Relations Brand Voice |
|
39 |
Ogilvy Mumbai/India + Wavemaker Mumbai |
Cadbury 5 Star |
5 Stars Everywhere |
Social Media Stunts & Activations |
|
40 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Design Packaging - Specialty |
|
41 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Direct Marketing Out of Home - P.O.P. & In-Store |
|
42 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Direct Marketing Non-traditional & Guerrilla Marketing |
|
43 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Experiential & Immersive Physical Products |
|
44 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Experiential & Immersive Innovation in Experiential |
|
45 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Health & Wellness Experiential / Immersive / Events |
|
46 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Health & Wellness Products |
|
47 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Health & Wellness Design - Packaging |
|
48 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
IP & Product Design Physical Product - In-Market |
|
49 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
IP & Product Design Innovation in IP & Product Design |
|
50 |
Ogilvy Mumbai/ India + Wavemaker Mumbai + Vanilla Films/Mumbai + Qench/Mumbai |
Cadbury Bournvita |
Forced Packs |
Public Relations Events & Experiential |
|
51 |
Ogilvy Gurgaon / India + Vikas Maurya Films / New Delhi |
Pernod Ricard India |
The Legacy Project - Indian Handcrafted Textiles |
Design Out of Home - Series |
|
52 |
Ogilvy Gurgaon / India + Vikas Maurya Films / New Delhi |
Pernod Ricard India |
The Legacy Project - Indian Handcrafted Textiles |
Out of Home P.O.P. & In-Store - Series |
|
53 |
Ogilvy Gurgaon / India + Vikas Maurya Films / New Delhi |
Pernod Ricard India |
The Legacy Project - Indian Handcrafted Textiles |
Print & Promotional Craft - Art Direction |
|
54 |
Ogilvy Gurgaon / India + Vikas Maurya Films / New Delhi |
Pernod Ricard India |
The Legacy Project - Indian Handcrafted Textiles |
Print & Promotional Craft - Illustration |
|
55 |
Ogilvy Gurgaon/India + Vikas Maurya Films/New Delhi |
Pernod Ricard India |
The Legacy Project - Gara |
Print & Promotional Craft - Illustration |
|
56 |
Ogilvy Gurgaon/India + Vikas Maurya Films/New Delhi |
Pernod Ricard India |
The Legacy Project - Phulkari |
Print & Promotional Craft - Illustration |
|
57 |
Ogilvy Gurgaon/India + Vikas Maurya Films/New Delhi |
Pernod Ricard India |
The Legacy Project - Kalamkari |
Print & Promotional Craft - Illustration |
|
58 |
Ogilvy Mumbai/India + Wavemaker Mumbai + Pack Films / Mumbai |
Cadbury Dairy Milk |
#ProudSponsorsOfTheGroundStaff |
Direct Marketing Non-traditional & Guerrilla Marketing |
|
59 |
Ogilvy Mumbai/India + Wavemaker Mumbai + Pack Films / Mumbai |
Cadbury Dairy Milk |
#ProudSponsorsOfTheGroundStaff |
Experiential & Immersive Events - In-Person |
|
60 |
Ogilvy Mumbai/India + Wavemaker Mumbai + Pack Films / Mumbai |
Cadbury Dairy Milk |
#ProudSponsorsOfTheGroundStaff |
Social Media Stunts & Activations |
|
61 |
Ogilvy Mumbai/India + KC Mahindra Education Trust - Project Nanhi Kali/Mumbai + Good Morning Films/Mumbai |
KC Mahindra Education Trust - Project Nanhi Kali |
The Tale of Two Lajjos |
Film & Video Television & VOD - Over 60 Seconds - Single |
|
62 |
Ogilvy Mumbai/India + KC Mahindra Education Trust - Project Nanhi Kali/Mumbai + Good Morning Films/Mumbai |
KC Mahindra Education Trust - Project Nanhi Kali |
The Tale of Two Lajjos |
Moving Image Craft & Production Writing - Single |
|
63 |
Ogilvy Mumbai/India + KC Mahindra Education Trust - Project Nanhi Kali/Mumbai + Good Morning Films/Mumbai |
KC Mahindra Education Trust - Project Nanhi Kali |
The Tale of Two Lajjos |
Moving Image Craft & Production Cinematography - Single |
|
64 |
Ogilvy Mumbai/India + KC Mahindra Education Trust - Project Nanhi Kali/Mumbai + Good Morning Films/Mumbai |
KC Mahindra Education Trust - Project Nanhi Kali |
The Tale of Two Lajjos |
Moving Image Craft & Production Casting |
|
65 |
Ogilvy Mumbai/India + Bajaj Auto/Pune + Good Morning Films/Mumbai |
Bajaj Pulsar |
The Censored Ad |
Film & Video Innovation in Film |
|
66 |
Studio Eeksaurus Productions/ Mumbai + Ogilvy Mumbai/India / Mumbai |
JSW Steel |
JSW Steel All Around Us |
Design Craft - Animation |
|
67 |
Studio Eeksaurus Productions/ Mumbai + Ogilvy Mumbai/India / Mumbai |
JSW Steel |
JSW Steel All Around Us |
Music & Sound Craft Original Music - Score - Short Form |
|
68 |
Lucifer Circus / Mumbai + Ogilvy Mumbai / India / Mumbai |
ICICI Lombard |
ICICI Befit CoverFilm & Video Online-only Films & Video - 31-60 Seconds - Series |
Below is the list of shortlists from Leo Burnett
|
Serial no. |
Created by |
Client/Brand |
Entry title |
Category |
|
1 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Cultural Driver Popular Culture Impact |
|
2 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Direct Marketing Non-traditional & Guerrilla Marketing |
|
3 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Experiential & Immersive Events - Hybrid |
|
4 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Film & Video Online-only Films & Video - Over 60 Seconds - Single |
|
5 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Integrated Integrated Campaign |
|
6 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Public Relations Integrated PR Campaign |
|
7 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Social Media Active Engagement / Call to Action |
|
8 |
Leo Burnett India/Mumbai + Mondelez International, Inc.-/Mumbai + Wavemaker India |
Oreo India |
#BringBack2011 |
Social Media Influencer Marketing - Multi-Channel |
|
9 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Cultural Driver Multicultural Impact |
|
10 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Design Craft - Art Direction |
|
11 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Design Craft - Illustration |
|
12 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Direct Marketing Non-traditional & Guerrilla Marketing |
|
13 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Experiential & Immersive Craft - Art Direction |
|
14 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Health & Wellness Out of Home |
|
15 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Health & Wellness Integrated Campaign |
|
16 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Health & Wellness Craft - Art Direction |
|
17 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Integrated Integrated Campaign |
|
18 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Integrated Craft - Art Direction |
|
19 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Out of Home Craft - Art Direction |
|
20 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Public Relations Brand Voice |
|
21 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Public Relations Integrated PR Campaign |
|
22 |
Leo Burnett India/Mumbai + Procter & Gamble - Whisper/ Mumbai + Offroad Films/Mumbai |
P&G Whisper |
The Missing Chapter |
Sustainable Development Pencil Sustainable Development Goals |
|
23 |
Leo Burnett India/Mumbai + MPL Sports + THIMMAPPA FILM COMPANY |
MPL Sports |
Billion Cheers Jersey |
Creative Use of Data Storytelling |
Below is the list of campaigns shortlisted from BBDO India:
|
Serial no. |
Creates by |
Client/Brand |
Entry title |
Client/Brand |
|
1 |
BBDO INDIA/Mumbai + WhatsApp by Meta/New Delhi |
|
Scam Se Bacho |
Branded Entertainment Music Videos |
|
2 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Creative Effectiveness Creative Effectiveness - Consumer/Brand |
|
3 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Direct Marketing Out of Home - P.O.P. & In-Store |
|
4 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Integrated Integrated Campaign |
|
5 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Public Relations Traditional Media Relations |
|
6 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Public Relations Brand Voice |
|
7 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal Share The Load |
Sustainable Development Pencil Sustainable Development Goals |
|
8 |
See Equal Share The Load |
Public Relations Integrated PR Campaign |
||
|
9 |
BBDO INDIA/ Mumbai + Procter & Gamble/Mumbai |
P&G India- Ariel |
See Equal #ShareTheLoad |
Creative Effectiveness Single Region or Market - Consumer / Brand |
Below is the list of shortlists from FCB India:
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Cultural Driver Popular Culture Impact |
|
2 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Direct Marketing Targeted Video - Online |
|
3 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Direct Marketing Non-traditional & Guerrilla Marketing |
|
4 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Film & Video Online-only Films & Video - Varying Length Series |
|
5 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Film & Video Low Budget |
|
6 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Interactive, Online & Mobile Online-only Video - Series |
|
7 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Public Relations Digital & Online |
|
8 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Sustainable Development Pencil Sustainable Development Goals |
|
9 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Social Media Social Post - Single Platform Series |
|
10 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Social Media Active Engagement / Call to Action |
|
11 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Kinnect/ Mumbai + Lord + Thomas/ Chicago |
SOS Children's Villages |
Chatpat |
Social Media Influencer Marketing - Multi-Channel |
|
12 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Lord + Thomas/ Chicago + Fuel Content/ Capetown |
UNAIDS |
Unbox Me |
Cultural Driver Multicultural Impact |
|
13 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Lord + Thomas/ Chicago + Fuel Content/ Capetown |
UNAIDS |
Unbox Me |
Design Promotional - Physical Items |
|
14 |
FCB India Group/ Gurugram + FCB Chicago/ Chicago + Lord + Thomas/ Chicago + Fuel Content/ Capetown |
UNAIDS |
Unbox Me |
Sustainable Development Pencil Sustainable Development Goals |
List of shortlisted work from McCann Worldgroup India:
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
McCann Worldgroup India/Mumbai |
Ujjivan Small Finance Bank |
Shagun Ka Lifafa |
Cultural Driver Multicultural Impact |
|
2 |
McCann Worldgroup India/Mumbai |
Ujjivan Small Finance Bank |
Shagun Ka Lifafa |
Direct Marketing Physical Items |
|
3 |
McCann Worldgroup India/Mumbai |
Ujjivan Small Finance Bank |
Shagun Ka Lifafa |
Direct Marketing Non-traditional & Guerrilla Marketing |
Shortlists from VML/Y&R Commerce:
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Direct Marketing Out of Home - P.O.P. & In-Store |
|
2 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Direct Marketing Experiential - Customer Experience / CX |
|
3 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Experiential & Immersive Customer Experience / CX - In-Person |
|
4 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Green Pencil |
|
5 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Integrated Customer Experience / CX |
|
6 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Public Relations Brand Voice |
|
7 |
VMLY&R Commerce India / Mumbai |
Unilever |
Smart Fill |
Sustainable Development Pencil Sustainable Development Goals |
Shortlists from L&K Saatchi & Saatchi
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
L&K Saatchi & Saatchi/Mumbai |
Zepto |
Indian Stretchable Time |
Film & Video Television & VOD - 31-60 Seconds - Series |
|
2 |
L&K Saatchi & Saatchi/Mumbai |
Zepto |
Indian Stretchable Time |
Film & Video Online-only Films & Video - 31-60 Seconds - Series |
|
3 |
L&K Saatchi & Saatchi/Mumbai |
Zepto |
Indian Stretchable Time |
Moving Image Craft & Production Casting |
Shortlist from DDB Mudra:
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
DDB Mudra Group/ Mumbai + Viacom18/ Mumbai + KRDS Developments |
MTV India |
Bothard |
Branded Entertainment Craft - Use of Technology |
Enormous Brands gets a single shortlist:
|
Serial no. |
Created by |
Client/Brand |
Entry title |
Category |
|
1 |
Vanilla Films / Mumbai + Enormous Brands/Mumbai + Asahi India Glass (AIS)/ Navi Mumbai |
Asahi India Glass |
Robbery |
Moving Image Craft & Production Direction - Single |
Google India gets single shortlist:
|
Serial no. |
Created by |
Brand/Client |
Entry title |
Category |
|
1 |
Toaster / Singapore + Google India |
Google India |
Project Relate |
Interactive, Online & Mobile Innovation in Interactive, Online, & Mobile |