Ideacafe.Agency has announced the appointment of Fabian Trevor Cowan as Chief Growth Officer (CGO).
Cowan, who previously held the position of Country head - Posterscope India, joins the team to drive growth and revenue opportunity initiatives at the newly launched Ideacafe.Agency.
He brings with him over 27+ years of experience across mediums such as Print, Radio, Television and Out-Of-Home. He is a seasoned speaker at various marketing forums and has been a big D/OOH evangelist, and has been instrumental in the reconstitution of OOH from refining its narrative and developing talent to defining its multiplicity and injecting the deep belief in out of Home’s creative agility in his past experiences as an OOH professional.
Nabendu Bhattacharyya, Founder of IdeaCafe. Agency, said, “I am happy and delighted to have Fabian onboard as Chief Growth Officer (CGO) at Ideacafe.Agency. His passion for out-of-home, technology and creativity will strengthen our foundation and truly matches our growth vision. Getting him on board and strengthening our leadership team is key to set the right culture at Ideacafe.Agency. Fabian exudes positivity has an inherent collaborative spirit, and is an excellent mentor, just the kind of talent we want to build at Ideacafe.Agency.”
Cowan shared, “I am delighted to join Ideacafe.Agency. My yearning belief in re-constituting a brands past experiences with OOH through creative abrasion and a data driven delivery coincided perfectly well with Nabendu’s vision of a new approach to build new age agency. I believe it is time for us as an industry to work collectively towards the conscious elevation of the Out of Home ecosystem”.
Further, Fabian shared, “Just as, “Jazz is the notes you DONT play”. At Ideacafe.Agency. our focus is on NOT playing to the gallery doing most of the things that have always been done but; DOING some of the things that have never been done, resulting in a symphony that captures the attention it so deserves.”