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Flipkart buys Digital Lands in Jump.Trade’s Racing Metaverse to engage with gaming community

Flipkart had earlier piloted its foray into the metaverse, with the launch of a dedicated virtual shopping experience, ‘Flipverse’, as part of its Diwali sale, the flagship platform and marketplace of GuardianLink announces its partnership with Flipkart in procuring the RADDX Racing Metaverse Digital Lands, its Web3 advertising innovation.

Flipkart is set to expand its advertising horizons by purchasing Digital Lands, a digital land parcel in the RADDX Racing Metaverse. Flipkart had earlier piloted its foray into the metaverse, with the launch of a dedicated virtual shopping experience, ‘Flipverse’, as part of its Diwali sale. The entry of Flipkart into another metaverse is in-line with the idea that the metaverse has the potential to break the boundaries of advertising as it exists today.

The RADDX Racing Metaverse is a new gaming ecosystem recently introduced by, an NFT marketplace. is known for creating the world's first P2E cricket game, the Meta Cricket League, which broke records by selling 55,000 NFTs in under 10 minutes. The RADDX Racing Metaverse is expected to offer an immersive and captivating racing experience, complete with thrilling cop chases, a variety of cars with unique abilities, and cash prizes for winners. has introduced a feature called Digital Lands in the RADDX Racing Metaverse. Digital Lands are parcels of virtual land within the metaverse that can be owned by brands to advertise their products. Individuals can also purchase Digital Lands and rent them out to brands, thus creating a passive revenue stream. This feature provides an opportunity for businesses to connect with a large and diverse audience while enhancing the overall gaming experience for users.

“Brands like Flipkart getting into metaverse advertising and Web3 marketing will serve as an encouragement and a beacon for a lot of brands to follow suit. With over 500,000,000 gamers projected to be in India by 2025, and with more than 34% of gamers having been exposed to P2E, metaverse advertising is inevitable! It is a thing of pride for us to be associated with such a progressive brand like Flipkart!” said Ramkumar Subramaniam - Co-Founder and CEO of

Naren Ravula, VP and Head, Product Strategy and Flipkart Labs, said, “We’re elated to be working with, a company that continues to sit at the forefront of web3 and Metaverse innovation. We look forward to tapping into this new surface area for reaching out to users. We are firm believers that there isn’t just going to be one Metaverse or one singular large 3D virtual world but an infinite universe of interconnected metaverses. The partnership also offers us a great deal of satisfaction considering that we can now contribute meaningfully towards this.”

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