DViO Digital has been appointed Chalo’s growth partner, and has earned the mandate of handling its digital and offline marketing.
Chalo is a public transport technology company, and DViO Digital was earlier handling only its digital media mandate.
However, with this new partnership in place, it will now handle, plan and execute campaigns for Chalo not just across all social media/digital platforms but also build and fortify its image by using offline and more marketing and advertising tools and mediums such as – outdoor/OOH advertising, on-ground activations (ATL/BTL activities), designing and creating marketing collaterals.
Founded by Vinayak Bhavnani, Mohit Dubey, Priya Singh Dubey, and Dhruv Chopra in 2014, Chalo offers real-time bus tracking and digital payments in buses through the Chalo App and the Chalo Card. It is present in 51 cities across India, Thailand, and Philippines.
Sowmya Iyer - Founder and CEO - DViO Digital, said, “We are excited to collaborate with Chalo, with an even greater responsibility entrusted upon us. We have full confidence in our ability to deliver and help Chalo expand its business to new heights and explore fresh avenues. We have planned a range of diverse approaches, well-crafted strategies, and innovative media and advertising campaigns (both online and offline) and content, all aimed at building Chalo's reputation as a tech-savvy, customer-centric brand in the market for many more years to come.”
Dhruv Chopra, Co-founder and Chief Marketing Officer of Chalo, said, “We are happy to expand our mandate with DViO. We started our association with them in 2022 with the digital mandate, and the team has demonstrated commitment, ownership, and agility to scale up well to address all aspects of our marketing.”