Disney Star has clocked 6,230 crore minutes of watch time for the opening 10 matches of IPL 2023, according to the latest viewership data released by BARC India.
Disney Star has cited BARC data for 2+ U+R NCCS All - Disney Star Network + OOH for Live Broadcast to claim the 6,230 crore minutes of watch time.
With a cumulative reach of 30.7 crore viewers for the first 10 matches, the broadcaster has garnered 23% more viewers compared to the previous IPL edition. This reach happens to be the second-highest ever in IPL history (other than IPL editions in Covid years).
The TVR among affluent male urban sports audiences has grown by more than 25% in comparison to the last edition, the broadcaster said in a statement.
Sanjog Gupta, Head - Sports, Disney Star, said, “We are elated with the overwhelming response to Disney Star's broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd highest reach and watch time for the first 10 matches in IPL history (excluding the Covid period). This is a testament to the relentless effort and investment by Disney Star in growing cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling. We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 crore - the highest ever in IPL history (excluding Covid times) - demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time."
For the opening match, the broadcaster said that it witnessed a 31% growth in TV ratings coupled with a growth of 20% in reach compared to last season.
Additionally, IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crores and an engagement of 76 minutes.