Colors Kannada has launched a new socio-drama Antarapata. Presented by White Gold, Amrith Noni and special partners Sunfeast Dark Fantasy, Swastiks Masala and Sudarshan Family Stores, Antarapata premiered on Colors Kannada on April 24 and will air at 8.30 PM from Monday to Friday.
The show with the tagline “Kaasu Kanasugala Naduve Kannamucchale” will entertain the audiences with Aradhana Shivashankar’s heartwarming journey as a women entrepreneur.
The new fiction show features the journey of Aradhana – a budding woman entrepreneur – who must carefully navigate the trials and tribulations of starting a business and look forward to fulfilling her late father’s dreams.
The show gives you glimpses of a girl who has big dreams in her life but does not have the money to pursue her dreams whereas this guy; has enough money in life but lacks ambitions. This is the story of Aradhana Shivashankar and Sushanth Raj respectively.
Aradhana might not have the money, but she never stops following her dreams. Despite their personalities being poles apart, their fates get intertwined. Will Aradhana’s dreams come true, and will Sushanth ever realise his true ambitions in life?
Antarapata, the title itself is quite significant as it refers to the cloth that separates the groom and the bride during a wedding. It is also a metaphor for the veil of lies or hidden truths between the newlyweds.
Thanviya Balaraj, a background dancer is making her debut with Antarapata as Aradhana Shivashankar starring opposite Chandan Gowda, the winner of one of the top-rated reality shows Raja Rani, in lead roles.
Antarapata will also feature Manju Pavagada, Ambarish Sarangi, Sharmila Chandrashekhar and Swapna Krishna
Prashanth Nayak, Business Head, Colors Kannada, said, “Amidst all the family dramas that are currently being aired in the Kannada GEC market, Antarapata stands out as a changemaker in all aspects. This is a unique drama of two individuals where the female protagonist is relentless in making her father’s dream come true despite her financial limitations. On the other hand, Sushanth Raj, born with a silver spoon is a dreamer but lacks ambitions in his life. This story will involve high voltage family drama of dreams, money, emotions, and we are very confident that the audiences will be as excited as we were during the making.”
Colors Kannada will introduce 360-degree marketing initiatives with print, TV, digital, hoardings and other campaigns.