Apollo Tyres launched a multimedia campaign on legendary cricketer Sachin Ramesh Tendulkar’s 50th birthday to celebrate his greatness.
The number 10 donned by Tendulkar symbolised performance, which only legends pull off.
The campaign conceptualised by Wunderman Thompson India has a series of digital-first content which bring alive the various aspects of Tendulkar’s performance, and some memorable ‘Perfect 10’ moments of his career, along with some fun engaging elements.
The campaign led to #Apol10 trending on Twitter with participation from people all walks of life, be it sports enthusiasts, people from marketing fraternity and all fans of Sachin giving an ode to legendary 10 performance of the Master.
Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres, said, “There is something iconic about No 10; its always donned by Legends in the field of sports and it stands for performance par excellence. At Apollo Tyres, that’s the philosophy which we imbibe every day in our products, processes, technology, and our people. The connect with 10 exemplifies the same and inspires us to go the distance in all our endeavours as well.”
Joy Chauhan, Chief Client Officer, Wunderman Thompson South Asia and Managing Partner WT Delhi, said, “No. 10 exemplifies extraordinary performance, the jersey is donned by some of the global icons in the sporting world like Sachin Tendulkar, Pele, Maradona, Messi to name a few. Their legendary performance has inspired billions across the globe to push the boundaries and up their game. The brand too lives by the same philosophy, and this reflected in our APOl10 campaign, a simple brand name connect which seamlessly merges with 10 and drives home the campaign idea.”
Sundeep Sehgal, Vice-President and ECD, Wunderman Thompson, Delhi, said, “No. 10 isn’t just a number it’s the symbol of greatness. Donned by the sports’ greatest like Pelé, Maradona, Messi and our very own master blaster Sachin Tendulkar, the number stands for legendary performance. Performance that inspires a billion. Performance that pushes you to dream big and achieve bigger. This is the same philosophy Apollo Tyres lives by and thus Apol10 was born. The 10 in Apollo is an ode to the great performance. Our relentless strive for it every day and what could be a better way to celebrate the iconic No. 10 other than Sachin’s 50th birthday? This campaign will push all of us to go the distance.”
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