Viacom18, the official broadcaster and digital partner of the upcoming Women's Premier League (WPL), has roped in 35 advertisers for the property.
Hero Vida, Bank of Baroda, MPL-Striker, World Gold Council, H&M, JSW Paints, GoNoise, Apar Industries have come on board as sponsors for the tournament on JioCinema.
In an industry-first, Viacom18 is prioritising Connected TV ad sales and bundling TV (HD+SD) as value addition while selling ad spots for the Women's Premier League. To buy a 10-second ad, an advertiser will have to shell out Rs 1-1.25 lakh for CTV and along with it, HD+SD TV ad spots will be bundled as value addition.
However, the major ad sales at Viacom18 for the tournament are happening in packages where Digital (CTV+Mobile+Web) and TV (SD+HD) are being sold together.
If a person doesn’t want to buy the package and only mobile and web then the rates are Rs 200/CPM.
Viacom18 won the WPL media rights for Rs 951 crore (Rs 7.09 crore per match) for the 2023-2027 period. The tournament will be broadcasted on Sports18 and streamed digitally on JioCinema.
Recently, Viacom18 launched the league’s first campaign, ‘Naam Hoga Tera Har Zubaan Par’.
Conceptualised by Ogilvy, ‘Naam Hoga Tera Har Zubaan Par’ celebrates the resilience, grit, and determination of every girl who wants to break new grounds through cricket. The rap anthem emanates the fresh vibe of the WPL and the excitement that it is expected to spread across the country as the newest breeding ground for the next set of superstars.
The first match of the WPL will be played between Gujarat Giants and Mumbai Indians on March 4.
The tournament is available to view for free on JioCinema and on Sports18 – 1 SD and HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil.