Swiggy made the biggest upticks in Ad Awareness during the course of IPL 2022 (March 26 to May 29, 2022) compared to the period immediately preceding the event (January 20 to March 25, 2022), as per the data by YouGov.
Among the select IPL 2022 sponsors YouGov examined, Average Ad Awareness score for Swiggy rose 4.5 points to 59.3 among IPL fans during the league.
According to data from YouGov Global Fan Profiles, two-thirds of urban Indians describe the IPL as one of their top interests or say that they are somewhat interested in it (67%). This is markedly higher than the share of fans of the Premier League in the UK (30%), NFL fans in the US (39%) or the La Liga in Spain (50%).
Given India’s newly acquired status as the world’s most populated country, this automatically makes the IPL one of the most followed leagues globally even without having to consider its overseas popularity. That means the event is a hotspot for sponsorships by brands operating in the Indian market. Therefore, ahead of the 2023 season, YouGov takes a look at the brands that made a splash in ad awareness scores among IPL fans during the 2022 edition.
YouGov BrandIndex Ad Awareness scores refer to the percentage of people who say they have seen an advert for a particular brand in the prior two weeks.