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Star Sports onboards Ranveer Singh as brand ambassador to fuel sports fandom

The actor is going to begin his association with the channel in a new role during the opening week of IPL 2023 as its 'Sutradhaar’

Star Sports has announced the onboarding of actor and sports aficionado Ranveer Singh as its brand ambassador.

This makes him the first actor to be associated with Star Sports, a development that reflects the growing synergy between sports and entertainment in India.

As per the channel, Singh, in his role as 'sutradhaar' for the upcoming season of the IPL 2023, will be involved in creating a stream of content which brings alive compelling narratives from the past, present, and future of the league.

The journey of the ‘sutradhaar’ starts with the opening weekend (Fri, March 31 – Sun, April 2) as Ranveer introduces the key narratives for the 16th edition of the tournament. 

Star Sports aims to leverage Singh's popularity and his love for sports to connect with diverse audience cohorts.

Singh said, "Star Sports is a brand that is synonymous with sports in India. As a sports enthusiast, being associated with a brand that has redefined the way sports are viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in World sports on Star Sports, and it's an honour for me to be a part of this incredible journey.” 

Sanjog Gupta, Head- Sports, Disney Star, said, “We believe that sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement. In Ranveer Singh, we see a die-hard sports fan, a committed storyteller, and an entertainer par excellence, who is keen to use his popularity to grow sports. Working with him, we want to reach new audiences, who still haven't discovered their passion for the sport. This also includes millions of viewers, who haven't been watching Cricket or don't watch Cricket regularly. We want to use, in conjunction, the power of storytelling and Ranveer's popularity, to create a compelling invitation for them."

Star Sports and Singh’s journey as partners starts with the opening weekend of IPL 2023, continues through the tournament as heroes emerge and stories develop.

It also entails major sporting events coming up on the network including World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup and ICC Cricket World Cup.

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